The 2026 Trend Edit

What’s Shaping Branded Merchandise Next.

Branded merch is evolving — and expectations are rising with it. The 2026 Trend Edit is your curated guide to the trends shaping what’s next, from wellness-forward essentials and tech infrastructure to experiential activations, smart value sourcing, sustainability, and color-driven design.

Inside, you’ll find product inspiration, buyer insights, and program ideas designed to help you create merchandise that feels intentional, useful, and built to last.

Click below to explore the Idea Book and Merch Collection.


Looking for more ways to wow? Discover the expanded Holiday Merch Collection.

Click here to view our expanded Merch Collection.

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