Employee Spotlight: Counselor’s 2025 Power 50 List

We’re proud to share some exciting news — our very own Sandy Gonzalez, CEO of MadeToOrder, has been recognized as one of the most influential leaders in the promotional products industry, ranking #42 on Counselor’s 2025 Power 50 list.

The annual Power 50 highlights executives who are driving innovation, shaping company culture, and moving the industry forward. For anyone who’s worked with Sandy, this recognition comes as no surprise. Her leadership style combines strategic vision with an unwavering commitment to people — and it’s that balance of business acumen and heart that has helped define who we are as a company.

A Leader Who Leads with Purpose

Sandy’s journey is one rooted in perseverance and passion. With more than four decades of experience, she has grown from her early days in customer service to leading one of the industry’s top distributors. Through every chapter — including MTO’s integration with Red Promotions — she has championed transparency, collaboration, and accountability, setting the tone for how we show up for each other and our clients every day.

Her belief that “belonging fuels excellence” isn’t just a statement — it’s reflected in the culture she’s built. Under her leadership, MadeToOrder has continued to evolve while staying true to what matters most: our people, our partners, and our purpose.

Recognition Beyond Titles

Being named to the Power 50 isn’t just a personal milestone — it’s a reflection of what we’ve achieved together as a team. Sandy’s recognition represents the collective effort of every person at MTO who shares her commitment to excellence, creativity, and integrity.

We’re proud, inspired, and deeply grateful to have a leader who pushes boundaries, celebrates progress, and reminds us daily that great work starts with great people.

Please join us in congratulating Sandy Gonzalez on this well-deserved honor!

See the full list here.