One of the realities that you may not like about strategic branding is that you must allocate at least some of your marketing budget to promotional items if you are wanting to give free stuff to customers. It's easy to give away coupons and special offers on a website, leaving it up to customers to print them out. It takes more thought to select a promotional item that a customer can keep.
7/9/2012 7:20 AM
Think of the magnet that you stuck on your refrigerator the last time your radiator overheated. Every year when your car needs repairs, you call the same shop listed on that magnet and ask for the first available appointment. You count on that magnet to keep you informed, even if it is just once a year.
The refrigerator magnet is an example of how very small companies can use promotional items for their strategic branding campaigns. Magnets are cheap to design and produce, and you can outsource the latter task to an online company. Get magnets in a few days and have them on-hand to distribute to valued customers.
This is not really a blog post about magnets. This is about what you are doing to give customers something to remember your business by. Have you earmarked any funds this year to strategic branding? When was the last time you commissioned a company to make promotional items for your company? If you are saying to yourself that it has been a few years, then it’s time to pay attention.
Your small company needs to keep the brand fresh in the minds of target audiences. Your branding efforts must inform customers what is unique about your brand and why they should keep supporting it. If you aren’t sure what to do to begin this important task of strategic branding, get advice from a promotional products supplier. They have tons of ideas that have worked for other very small businesses, and they will be willing to help you brainstorm what products you can afford to purchase and distribute to spread awareness of your business.
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