By MTOBlogger on
1/26/2012 1:40 PM
“The importance of brand for global business success is becoming increasingly significant” David Roth, WPP.
If you know a trend is coming it's much easier to take advantage of it. You can ride the wave of what people are expecting and build your brand exponentially. It's no secret that the world is changing faster every year but how we approach these changes is the important thing. Here are 5 trends that we will (probably) see this year:
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By MTOBlogger on
12/28/2011 3:24 PM
 What is unique about your company and brand? What do you deliver better than your competition?
Do you deserve to be the market leader?
These are just some of the tough questions you need to ask yourself before you can differentiate yourself from the competition. You need to have a very clear grasp of your value. Perhaps your strength is speed, custom service, reliability or price. Whatever combination of attributes you possess, it all means nothing if you cannot communicate that to your market and deliver on it in a meaningful way. This is where a competitive positioning plan is really valuable.
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By MTOBlogger on
12/24/2011 3:20 PM
The mammoth task of rebranding a company is not one to undertake half-heartedly. It is not only immensely challenging, it also requires a keen understanding of where the brand came from, and more importantly, where it’s headed.
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By MTOBlogger on
12/20/2011 2:24 PM
Rebranding is never easy.
Enough high-profile companies have attempted rebranding campaigns over the last 2 decades that some of the most common pitfalls have become obvious.
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By MTOBlogger on
12/18/2011 9:55 PM
Not too long ago, brands were untouchable entities with gigantic, intimidating facades. Only the most positive attributes of the brand were highlighted and any less-than-stellar ones hidden behind huge, expensive marketing campaigns and slick packaging. This was the status quo for a very long time, but perhaps this era is coming to an end.
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By MTOBlogger on
11/30/2011 4:35 PM
When Tom Peters helped spawn the term ‘personal branding’ around a decade ago there was no way anyone could have predicted the importance that it would come to play in modern business.
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By MTOBlogger on
11/23/2011 4:25 PM
It really doesn’t matter how great your product or service is if you don’t create awareness about it. 
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By MTOBlogger on
11/16/2011 4:07 PM
Brand marketing is by far one of the most important elements for a brand and is largely determinant of whether the brand is wildly successful or a dismal failure. When marketing a brand, it is vitally important to understand the brand inside out.
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By MTOBlogger on
11/10/2011 4:48 PM
 Brand management is not an easy thing to define as its role changes a lot between industries. Brand management is the process of being responsible for overall brand performance in key areas. It is the practice of maintaining and improving a brand so it is always associated with positive experiences.
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By MTOBlogger on
10/24/2011 8:40 AM
Brands, like most things in life such as our wardrobe, décor, bodies and social life need a  makeover from time to time. Everything gets stale, outdated and in need of freshening up to remain functional and relevant. What often happens in business though is that your industry, target market or product slowly changes focus over the course of a few years and suddenly your marketing message doesn’t match your newfound position.
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