By MTOBlogger on
11/23/2011 4:25 PM
It really doesn’t matter how great your product or service is if you don’t create awareness about it. 
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By MTOBlogger on
11/16/2011 4:07 PM
Brand marketing is by far one of the most important elements for a brand and is largely determinant of whether the brand is wildly successful or a dismal failure. When marketing a brand, it is vitally important to understand the brand inside out.
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By MTOBlogger on
11/10/2011 4:48 PM
 Brand management is not an easy thing to define as its role changes a lot between industries. Brand management is the process of being responsible for overall brand performance in key areas. It is the practice of maintaining and improving a brand so it is always associated with positive experiences.
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By MTOBlogger on
10/24/2011 8:40 AM
Brands, like most things in life such as our wardrobe, décor, bodies and social life need a  makeover from time to time. Everything gets stale, outdated and in need of freshening up to remain functional and relevant. What often happens in business though is that your industry, target market or product slowly changes focus over the course of a few years and suddenly your marketing message doesn’t match your newfound position.
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By MTOBlogger on
10/14/2011 5:28 PM
Very few businesses have the luxury of an exclusive product that everyone associates with their name. Businesses that have strong brand recognition in the marketplace spend a lot of time and money  protecting their brand so they do not lose their value and thus fossilize in the mind of the consumer. Whether your business provides an exclusive product or service or not, look for ways to promote your business in a manner that makes it clear:
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By MTOBlogger on
10/13/2011 8:36 AM
To say Apple is doing well financially right now is a gigantic understatement. The iPad, iPhone and iPod are selling very strongly with their line  of Macs chugging along steadily too. This alone should keep Apple in very good shape for the next five years. To maintain this momentum they just need to update them once in a while with better specs and slicker designs and their torrential profits will remain unimpeded. According to the Millward Brown agency, Apple is now considered the most valuable brand in the world, mostly due to their high levels of consumer goodwill. Apple’s valuation is at $153.3 billion beating out giants like Google, Coca Cola and Disney.
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By MTOBlogger on
10/9/2011 7:31 PM
In a global business environment, your marketing and more specifically the position of your brand in the mind of the consumer will continue to play  a central role in how successful your business is now and will be in the future.
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By MTOBlogger on
9/29/2011 9:06 AM
The key to winning more sales in a highly competitive marketplace is to be top of mind when they are ready to buy. 
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By MTOBlogger on
9/28/2011 6:38 AM
If your brand is performing its function properly, then it is acting to maintain relationships with your customers.  Branding begins when your product is being developed. Branding efforts made early in the cycle pays off in the repeat business that brand loyalty brings.
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By MTOBlogger on
9/27/2011 9:29 AM
A critical component to the American and global economies, competition is the guarantor of innovation and success.  Without it, competitive prices and variety would fall to monopolization. In modern marketing, the difference between those who benefit from it and those who are defeated by it is a competitive marketing strategy that incorporates research, analysis, differentiation, and professional development.
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