Some marketing whiz kids and social media analysts have come up with a new phrase about brands. They now claim, without much substance or analysis to back their claim, that brands are controlled by the consumers.

Read More »

Coming out from the long hibernation of recession, corporate brands need to once again reinvent themselves to take advantage of the swing in consumer mood.

Read More »

Just as the clothes you wear to make a statement or to project an image, the promotional merchandise of any corporate organization also holds a message about the company. Selection of promotional merchandise is a careful exercise for any organization to succeed in driving home the message and for brand building.

Read More »

Branding a product to meet consumer aspirations is the key to success. In a crowded marketplace, where similar goods are jostling for space, branding alone is the most powerful tool to keep the flag flying in the face of market storms.

Read More »

The recent news coming in of less than expected sowing of cotton is likely to push the prices of cotton higher. The last two months have seen cotton dropping as spectacularly as it rose earlier.

Read More »

North Carolina farmers are gung ho about planting a record acreage of cottonseeds. Cotton has suddenly transformed the countryside and farmers are raking in piles of money raising this crop.

Read More »

Americans that are used to an unending supply of cheap Chinese goods are in for a shock, which may be coming soon.

Read More »

Give your business an economic boost by continuing to recognize standout employees and sales people despite the slower economic environment. Demonstrating your appreciation to your most important assets and recognizing the achievements of your top performers could be just the catalyst needed to drive sales higher, instill confidence and inspire your sales team to achieve even greater results.

Read More »

Using promotional gifts is a powerful marketing strategy to improve your company’s visibility and enhance your business brand because they help consumers become aware of your business.

Promotional items, according to a study done by the Advertising Specialty Institute (ASI), are the best advertising investment you can make. In fact, Promotional items are even more effective than television, radio, or print advertisements.